Marketing Specialist, ABM USCAN

Requisition Number: 55989

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise inspecialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Purpose of Position:

The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application across all key customer groups. This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market. This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.

Key Responsibilities:

• Deliver Business Growth o Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.

oDevelop strategic campaigns for the execution of customer facing events and digital lead generation efforts.

oDrive conversion of leads into opportunities.

oCollaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.

oCoordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.

oUnderstand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.

oProject Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.

• Serve as the Segment Marketing Expert

oUnderstand the market segment and associated applications and solutions

oDevelop segment expertise through engagement with market peers

oDemonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.

oUnderstand specialized media channels environment and support communication strategy for the segment.

oEngage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.

oLead all aspects of the product launch / commercialization process – support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).

oDevelop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).

• Provide Marketing Thought Leadership

oDefine value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.

oDevelop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.

Performance Metrics:

• Project Management: Ability to coordinate and execute projects on time and on-budget

• Growth of segment revenue o Number of prospects and new qualified leads

oMarketing opportunity pipeline o Marketing influenced revenue (converted opportunities)

• Key Account Engagement

• Web and Social Media Engagement

• Number of specific content market pieces supported/created

• Measured by on-time project completion and avoidance of projects fast tracks

• Embracement of process improvement through Ikaizen

People Responsibilities:

• Total # of employees: none

• Direct Reports and Titles: none

Travel Required:

20% in a year

Key Competencies:

Required Competencies (Education, Knowledge, Skills, Experience, Soft Skills) (Musts)

• Bachelor's degree in a marketing or business related area (or a technical degree with appropriate business experience)

• Minimum 5 yrs. experience in a marketing role

•流利的英语是必须的

• Digital experience

oSocial Media management

oEmail campaigns

oWeb (manage content and design) o SEO (desirable)

• Demonstrated technical aptitude (ability to learn about products and solutions). Desired knowledge in overall segment and network architecture environment.

• Establish Direction and Create Commitment

oCreates segment MKT strategies in alignment with company priorities.

oInvolves others to gain commitment to his/her plan.

oCommunicates business direction in a way that inspires employee commitment

• Conflict Management

oReads situations quickly

oSteps up to conflicts, seeing them as opportunities

oCan work through tough agreements and settle disputes equitably

oCan find common ground and get cooperation with minimum noise

oDemonstrated ability to act independently and operate under minimal supervision

oFlexibility to operate across various geographical or structural market segments Demonstrated creativity in new and different ways to fully leverage the capabilities of Corning, Inc.

oThe ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content. Desired Competencies (Education, Knowledge, Skills, Experience, Soft Skills)

• Experience in Marketing and Telecommunications or related Industry

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.