EMEA Marketing Specialist (m/f/d)

Job Title: EMEA Marketing Specialist

The Marketing Specialist is a part of the OCO Marketing organization and is responsible for executing key projects and tasks, as defined by the different application Marketing campaigns and programs across the region. This person collaborates with internal stakeholders as PLM, Market Development, Sales and other Marketing groups within OCO Marketing organization to execute the marketing initiatives.

Key Responsibilities:

•Execute strategic regional marketing campaignsfor demand generation and account-based marketing, including an emphasis on integrated digital campaigns • Collaborate with application marketing managers to ensure messaging, promotion, content creation, and external communication initiatives are consistent with campaign goals

•Develop and maintain the content for the website, collaterals, social media posts, tradeshows, product commercialization and translations

•开发和维护一个理解of Corning Optical Communications’ solutions and products, their applications, value props and major markets • Support team on projects to ensure team performance and efficiency on time and on budget

•Develop strong working relationships with internal customers, especially the sales teams, product line management and market development across EMEA

•Maintain positive external relationshipswith agencies, vendors, and partner organizations

•Maintain IT user proficiencyon salesforce.com, marketing automation software and project management software

•Work with internal teams, marketing communications, marketing services and digital teams, to ensure that messaging, branding and external communication initiatives are consistent People Responsibilities

•Direct Reports:none

•Travel Required:approx. 15% in a year

Required Competencies

•Bachelor’s degree in Marketingor a related field

•At least three years’ experience in Marketing, preferably B2B, including experience executing digital campaigns

•English languageproficiency

•Strong written and verbal communication skills, and the ability to work independently and within diverse international and remotely based teams

• Demonstratedproject management skills, with resiliency and strong personal initiative

• Proficiency inMicrosoft OfficeDesired Competencies

• Proficiency inGerman and/or Frenchlanguages

• Understanding of thetelecommunications industry

•Knowledge of marketing/sales tools: AEM, SalesForce.com, LinkedIn Campaign Manager, Marketo